Milton Glaser: His Heart was in the Right Place

Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment. It was 1977 and the American graphic designer was asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.

That torn envelope is now in the permanent collection of the Museum of Modern Art in New York. “That little scrap of paper is probably worth as much as a small Picasso,” Glaser says with a smile. Just three letters and the symbol for love became the world’s most imitated logo.

Now 81, Glaser does not see a cent of the millions of dollars annually made on the back of his design. At the beginning, it wasn’t even copyrighted, because for the first 10 years the idea was to let everyone use it, so that it would spread and enter into the culture.

New York State’s department for economic development commissioned an advertising agency to build a campaign that would generate tourism. And that’s where Glaser came in.

As he developed the idea, Glaser decided to “stack” the characters, so that the “I” and the heart sat on top of the letters “NY”. Next, Glaser needed to choose a typeface for the letters. He went with American Typewriter. Using a symbol of a heart was a masterstroke. Today we represent how we feel using emoticons and this was the very beginning of the shorthand that we use on computers. Moreover, because of the success of this design, typographers have had to add a heart to every typeface.

Glaser believes that the logo works because of the tension between the emotive heart and the coolly geometric letters. But, he adds. “There’s another thing that happens, too. To understand the design, you have to translate it. First of all you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and problems move the brain. This one makes everyone feel good because they have solved it.”

The upbeat message of Glaser’s design, which resembles the kind of joyful graffiti that a young lover might carve into a tree, appealed to New Yorkers as well as tourists.

Which of the following is stated in the text about Milton Glaser?

Milton Glaser: His Heart was in the Right Place

Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment. It was 1977 and the American graphic designer was asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.

That torn envelope is now in the permanent collection of the Museum of Modern Art in New York. “That little scrap of paper is probably worth as much as a small Picasso,” Glaser says with a smile. Just three letters and the symbol for love became the world’s most imitated logo.

Now 81, Glaser does not see a cent of the millions of dollars annually made on the back of his design. At the beginning, it wasn’t even copyrighted, because for the first 10 years the idea was to let everyone use it, so that it would spread and enter into the culture.

New York State’s department for economic development commissioned an advertising agency to build a campaign that would generate tourism. And that’s where Glaser came in.

As he developed the idea, Glaser decided to “stack” the characters, so that the “I” and the heart sat on top of the letters “NY”. Next, Glaser needed to choose a typeface for the letters. He went with American Typewriter. Using a symbol of a heart was a masterstroke. Today we represent how we feel using emoticons and this was the very beginning of the shorthand that we use on computers. Moreover, because of the success of this design, typographers have had to add a heart to every typeface.

Glaser believes that the logo works because of the tension between the emotive heart and the coolly geometric letters. But, he adds. “There’s another thing that happens, too. To understand the design, you have to translate it. First of all you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and problems move the brain. This one makes everyone feel good because they have solved it.”

The upbeat message of Glaser’s design, which resembles the kind of joyful graffiti that a young lover might carve into a tree, appealed to New Yorkers as well as tourists.

Why was Glaser’s logo NOT copyrighted?

Milton Glaser: His Heart was in the Right Place

Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment. It was 1977 and the American graphic designer was asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.

That torn envelope is now in the permanent collection of the Museum of Modern Art in New York. “That little scrap of paper is probably worth as much as a small Picasso,” Glaser says with a smile. Just three letters and the symbol for love became the world’s most imitated logo.

Now 81, Glaser does not see a cent of the millions of dollars annually made on the back of his design. At the beginning, it wasn’t even copyrighted, because for the first 10 years the idea was to let everyone use it, so that it would spread and enter into the culture.

New York State’s department for economic development commissioned an advertising agency to build a campaign that would generate tourism. And that’s where Glaser came in.

As he developed the idea, Glaser decided to “stack” the characters, so that the “I” and the heart sat on top of the letters “NY”. Next, Glaser needed to choose a typeface for the letters. He went with American Typewriter. Using a symbol of a heart was a masterstroke. Today we represent how we feel using emoticons and this was the very beginning of the shorthand that we use on computers. Moreover, because of the success of this design, typographers have had to add a heart to every typeface.

Glaser believes that the logo works because of the tension between the emotive heart and the coolly geometric letters. But, he adds. “There’s another thing that happens, too. To understand the design, you have to translate it. First of all you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and problems move the brain. This one makes everyone feel good because they have solved it.”

The upbeat message of Glaser’s design, which resembles the kind of joyful graffiti that a young lover might carve into a tree, appealed to New Yorkers as well as tourists.

What does the word “stack” in line 20 mean?

Milton Glaser: His Heart was in the Right Place

Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment. It was 1977 and the American graphic designer was asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.

That torn envelope is now in the permanent collection of the Museum of Modern Art in New York. “That little scrap of paper is probably worth as much as a small Picasso,” Glaser says with a smile. Just three letters and the symbol for love became the world’s most imitated logo.

Now 81, Glaser does not see a cent of the millions of dollars annually made on the back of his design. At the beginning, it wasn’t even copyrighted, because for the first 10 years the idea was to let everyone use it, so that it would spread and enter into the culture.

New York State’s department for economic development commissioned an advertising agency to build a campaign that would generate tourism. And that’s where Glaser came in.

As he developed the idea, Glaser decided to “stack” the characters, so that the “I” and the heart sat on top of the letters “NY”. Next, Glaser needed to choose a typeface for the letters. He went with American Typewriter. Using a symbol of a heart was a masterstroke. Today we represent how we feel using emoticons and this was the very beginning of the shorthand that we use on computers. Moreover, because of the success of this design, typographers have had to add a heart to every typeface.

Glaser believes that the logo works because of the tension between the emotive heart and the coolly geometric letters. But, he adds. “There’s another thing that happens, too. To understand the design, you have to translate it. First of all you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and problems move the brain. This one makes everyone feel good because they have solved it.”

The upbeat message of Glaser’s design, which resembles the kind of joyful graffiti that a young lover might carve into a tree, appealed to New Yorkers as well as tourists.

According to Milton Glaser, what makes the logo successful?

Milton Glaser: His Heart was in the Right Place

Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment. It was 1977 and the American graphic designer was asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.

That torn envelope is now in the permanent collection of the Museum of Modern Art in New York. “That little scrap of paper is probably worth as much as a small Picasso,” Glaser says with a smile. Just three letters and the symbol for love became the world’s most imitated logo.

Now 81, Glaser does not see a cent of the millions of dollars annually made on the back of his design. At the beginning, it wasn’t even copyrighted, because for the first 10 years the idea was to let everyone use it, so that it would spread and enter into the culture.

New York State’s department for economic development commissioned an advertising agency to build a campaign that would generate tourism. And that’s where Glaser came in.

As he developed the idea, Glaser decided to “stack” the characters, so that the “I” and the heart sat on top of the letters “NY”. Next, Glaser needed to choose a typeface for the letters. He went with American Typewriter. Using a symbol of a heart was a masterstroke. Today we represent how we feel using emoticons and this was the very beginning of the shorthand that we use on computers. Moreover, because of the success of this design, typographers have had to add a heart to every typeface.

Glaser believes that the logo works because of the tension between the emotive heart and the coolly geometric letters. But, he adds. “There’s another thing that happens, too. To understand the design, you have to translate it. First of all you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and problems move the brain. This one makes everyone feel good because they have solved it.”

The upbeat message of Glaser’s design, which resembles the kind of joyful graffiti that a young lover might carve into a tree, appealed to New Yorkers as well as tourists.

What is NOT TRUE about the logo according to the text?

Bournemouth Beach

Bournemouth Beach is an 11 km stretch of sand and a fantastic playground for families. Bournemouth was the first beach to introduce the family-friendly Kidzone scheme, where your children wear a coloured wristband, which will help keep them within the coloured beach zones and make it easy to identify them if they wander off.

Which of the beaches

Ainsdale Beach

With a Blue-F lag award for its clean swimming waters, Ainsdale Beach is the ideal place for a relaxing family day out. The beach offers lots of activities to keep your children entertained, including fabulous sand dunes. Family activities at the beach include kite surfing and parakarting, and there are donkeys in the nearby village, which children love.

Which of the beaches

New Quay

New Quay, near Cardigan in Wales is a must-see if your family loves animals. You’re more likely to see dolphins in the wild here than in any other part of the UK. The Cardigan Bay Marine Wildlife Centre, based in New Quay, runs boat trips in the summer, so you can see for yourself the seals, birds, dolphins and porpoises that visit this beautiful coastline.

Which of the beaches

Three Shells Beach

This compact, sandy beach is very popular with families. Three Shells Beach is very clean, with lots of play equipment for children of all ages. There’s also an Adventure Island Theme Park nearby, stands and stalls, cafés and a picnic area so you and your family can make the best of your day at this beautiful beach.

Which of the beaches