Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies.

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

In the 1700s famous (27) _______ were involved in the advertising business ...

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

...(28) ______ them Benjamin Franklin, who ran ads in his publications.

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

Creating a good ad isn’t as (30) ______ as it might seem.

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

Read the text below. For questions (23–32) choose the correct answer (A, B, C or D).

Advertising

Whether it is in print or on television, radio, or billboards, advertising profoundly (23) ______ our life. The ads we see, hear, and smell (in the case of open-and-sniff perfume inserts in magazines) (24) ______ how we feel and what we think about a wide range of products. Companies pay a lot of money to persuade us that their products are the best.

Advertising has a long history in North America. As early as the 1600s, ads were used to (25) ______ English settlers to the Colonies. According to historian Daniel Boorstin, these brochures (26) ______ “hopeful overstatements, half-truths, and downright lies…”

In the 1700s famous (27) ______ were involved in the advertising business, (28) ______ them Benjamin Franklin, who ran ads in his publications. And with the boom in mass-circulation magazines, the advertising became the powerful force it is today. Television arrived in the 1940s and (29) ______ a new, action-packed advertising medium.

Creating a good ad isn’t as (30) ______ as it might seem. One key is to find the right spokes person. An effective approach is to have the company president speak. Still another option is to create (31) ______ characters, such as the Speedy Alka-Seltzer fellow, or an animated parrot (Gillette).

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

A memorable slogan is helpful as well: “I can’t (32) ______ I ate the whole thing”; “Where is the beef?”; “You deserve a break today”…

Read the text below. For questions (33–37) choose the correct answer (A, B, C or D).

Planting the seeds of change

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ Biological Diversity by (34) ______ young people on the importance of biodiversity. In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species. On May 22nd, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet. Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ ...

Read the text below. For questions (33–37) choose the correct answer (A, B, C or D).

Planting the seeds of change

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ Biological Diversity by (34) ______ young people on the importance of biodiversity. In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species. On May 22nd, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet. Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

...Biological Diversity by (34) ______ young people on the importance of biodiversity.

Read the text below. For questions (33–37) choose the correct answer (A, B, C or D).

Planting the seeds of change

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ Biological Diversity by (34) ______ young people on the importance of biodiversity. In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species. On May 22nd, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet. Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species.

Read the text below. For questions (33–37) choose the correct answer (A, B, C or D).

Planting the seeds of change

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ Biological Diversity by (34) ______ young people on the importance of biodiversity. In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species. On May 22nd, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet. Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

On May 22, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet.

Read the text below. For questions (33–37) choose the correct answer (A, B, C or D).

Planting the seeds of change

The Green Wave project aims to help meet the goals of the United Nations Convention (33) ______ Biological Diversity by (34) ______ young people on the importance of biodiversity. In an ambitious program, students from schools all across the world (35) ______ to mark the International Day for Biodiversity each year by planting a single tree of an inborn or locally important species. On May 22nd, (36) ______ student groups will each plant their tree — uniting to send a ’green wave’ from east to west around the planet. Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

Promoting research and learning about nature, encouraging team-work and partnership across countries and continents, The Green Wave (37) ______ a positive step toward maintaining biodiversity all over the world.

Read the text below. For questions (38–42) choose the correct answer (A, B, C or D).

A Skiing City Break in Austria

Postcard-pretty Innsbruck is the ideal destination for anyone who wants (38) ______ a skiing holiday with a city break. The capital of the Habsburg Empire in the late middle ages, it has a charming old town with many ornate medieval buildings, together with natural baroque additions, (39) ______ the cathedral. The city is home to a wealth (40) ______ museums, galleries, bars and restaurants, and (41) ______ twice played host to the Winter Olympics, so it has plenty of winter-sports facilities, and — just a short train ride out of town — ski tracks to challenge the most (42) ______ of skiers.

Postcard-pretty Innsbruck is the ideal destination for anyone who wants (38) ______ a skiing holiday with a city break.